Elf crew to outfit Santa Claus’s sleigh with high fidelity chimney detection model


CHICAGO (December 20, 2022) – Arturo, the proptech company that delivers intelligent analytics from individual property to portfolio, today announced it has partnered with the North Pole to deliver chimney detection and other roof insights to assist in the upcoming mission-critical delivery of presents to children worldwide. 

After rigorous testing and evaluation of several other property intelligence providers, the elven innovation team at the North Pole found not only did Arturo’s roof models excel but Arturo’s latest API, made it easy as magic to make these insights actionable. 

“Going into conversations with the North Pole, we knew this was a no-fail operation, and the team’s commitment to excellence and understanding their business was ultimately what made a difference.” said Greg Oslan, CEO of Arturo. “The Arturo team was able to prove the use of our models resulted in 59% faster deliveries, giving Santa Claus and his reindeer the ability to triangulate the drop spot faster and more accurately than before.” 

In a trial run, the team also saw remarkable improvements in alertness and child experience. The increased delivery speed gave Santa Claus and his reindeer more time to recharge and refuel on cookies and carrots respectively, resulting in 26% quieter chimney entries and fewer delivery mishaps. 

“We look forward to a continued partnership with Arturo,” said Santa Claus, president of the North Pole Enterprises. “Their chimney detection models have drastically improved our efficacy, and we’re looking to integrate vegetation and roof type to ensure we leave homes the way we found them. This year is just the beginning. Ho ho ho!” 


About Arturo

Arturo combines AI and machine learning models with property images to help businesses decide with intelligence from the property to portfolio level. Across the insurance, lending, securities and real estate markets, Arturo empowers customers with on-demand, accurate property characteristics and predictive analysis to tackle the biggest property challenges with efficiency, accuracy and confidence. Discover more at arturo.ai.