Our Team

We provide the most accurate property insights, while offering the most affordable option with the best experience. Arturo makes this happen because of the incredible team. With experience across geospatial imagery, mapping, geography, insurance and technology, the Arturo team is unparalleled.


Our Story

Arturo products represents a 3+ year investment and Research and Development inside American Family Insurance.

We’re passionate about eliminating the complexity of extracting insights from ensemble data sets and specialize in being able to deliver accurate predictions in formats that are immediately useful inside our customer’s business systems.

Arturo is headquartered in Chicago, IL and has representation across North America to support both the Insurance and Re-Insurance Industry. Arturo has recently added to its locations a presence in Ottawa, Canada.


  • Greg Oslan
    Greg has a proven track record of leading high-growth businesses from inception through exit in the artificial intelligence/machine learning, cybersecurity, and information technology markets.  He’s raised hundreds of millions of capital from a variety of venture, private equity, and debt sources, and he has been instrumental in various government initiatives. Prior to joining Arturo, he has served as Chairman and/or CEO of multiple companies including Narus, Fixmo, Risksense, and Wireless online. In addition, he led the commercial efforts in standing up both the Defense Innovation Unit (DIU) in Silicon Valley and the Joint Artificial Intelligence Center (JAIC) at the Pentagon. He currently serves on the board of directors of the National Cyber Security Center, Atreides, Inc and multiple advisory Boards. Greg received his MBA from Northwestern’s J.L. Kellogg Graduate School of Management and his Bachelor of Science from Indiana University.
  • Joe Brown
    VP of Sales
    Joe is an accomplished team leader and business development executive with over 25 years rooted in geospatial technology with a heavy emphasis on enterprise data and analytics solutions for the Insurtech/Fintech space. He considers himself a patron of the arts with an affinity for live music (especially Blues) and theater, and centers his non-work life around his family.
  • Andrew Playford
    Acting CFO
    Andrew is an accomplished, operationally-oriented CFO with a proven track record of building businesses from startup to exit. Andrew has worked in a variety of industries and has experience in raising both venture capital and debt. Born and raised in Zimbabwe, Andrew's career started with PWC in London, first in Audit Services and then in Management Consultancy. Andrew then moved to the United States and co-founded SmartRay Networks, a company that was eventually acquired. More recently, Andrew served as the SVP of Operations at Sonic Foundry, a leading enterprise video capture platform, and also helped drive the growth of Tiege Hanley, America's most admired skincare brand for men. Andrew holds a Bachelor of Business Science degree from the University of Cape Town, South Africa, and a CPA (Institute of Chartered Accountants for England and Wales).
  • Tachi Rivera
    Head of Product
    Tachi Rivera is the head of product at Arturo. Tachi is an engineer, technologist, and product manager who believes adaptability is one of the most important traits to have when working in the tech sector. With a proven track record of leading product development teams in building products that generate long term value, Tachi drives Arturo's roadmap and product strategy. Tachi has a noble dog, a curious kiddo, and a loving spouse who all share a passion for truly excellent food and even better company.
  • Mehrshad Setayesh
    SVP, Engineering
    Mehrshad has joined Arturo with a solid track record of building highly efficient teams constructing horizontally scalable platforms merging big data, advanced AI analytics, and SaaS applications. Mehrshad has 20+ years expertise in building software start-up teams acquired by Fortune-500 entities, then tasked with expansion to global SaaS cloud-based footprints, enabling exponential revenue growth. He is a C-Suite technology servant leader with a passion for employing transparency, trust, empathy, and accountability to build tightly knit efficient, cross-functional global agile teams. Mehrshad has a strong commitment to solving complex business challenges through B2B and B2C applications on top of batch and streaming architectures via latest advanced cloud concepts. Mehrshad’s track record includes building and selling two back-to-back successful start-ups acquired by Oracle (2012) and Softheon (2022). 
  • Tracy Shiflet
    General Counsel
    Former General Counsel of DigitalGlobe. 20+ years as an in-house attorney in technology, financial services and cybersecurity. Boulderite.

Board of Directors & Board Observers

  • Marc Miele
    Head of Fund Operations & Chief Compliance Officer, American Family Ventures
    Marc serves as Head of Fund Operations and Chief Compliance Officer at American Family Ventures, where he leads financial, operational, and compliance activities, including fund accounting, administration, performance reporting, and transaction management. He also administers compensation plans and collaborates with legal partners on deal processes and fund setup. A CPCU, SPHR, CCP, and CBP, Marc brings over thirty years of insurance industry experience to AFV. He holds a BA from the University of Wisconsin and an MBA from the University of Wisconsin-Whitewater.
  • Marty Smuin
    Chief Operating Officer, Weave
    Marty Smuin currently serves as the COO of Weave Communications, and has more than 25 years of management experience focusing primarily on GTM strategy and execution, including business and corporate development, sales and marketing, operations and support; spending much of that time in senior executive roles. His industry experience ranges from wireless telecommunications, storage management and application software, super computing, aerospace, media and ecommerce. Much of Marty’s experience has been gleaned in the international business arena, amassing considerable experience in opening, and expanding market share throughout EMEA and APAC. Marty has also worked extensively with start-ups from concept to exit and has helped raise tens of millions of dollars from angel investors, VC’s and private equity firms. Marty has consistently exceeded expectations and specializes in strategy, execution and the development of highly effective teams.
  • Samantha Wang
    Co-Founder & General Partner, RPS Ventures
    Samantha Wang is a co-founder and General Partner at RPS Ventures. Prior to founding RPS, Samantha was a Partner at Crosslink Capital, an early-stage venture firm based in Silicon Valley. Before joining Crosslink, Samantha spent 10+ years as a marketing executive, and was most recently ran International Operations & Marketing at LegalZoom, the leading provider of online legal services. Earlier in her career, Samantha was a venture investor at 3i Group, and an investment banker at Deutsche Bank. Samantha holds a B.A. in Economics from Stanford University.
  • Sunir Kapoor
    Operating Partner, Atlantic Bridge Capital
    Sunir has lived and worked in the technology industry in Europe and the US for over 30 years and is currently serving as an Independent Director on the board of BBVA (NYSE:BBVA), where he created their Technology & Cybersecurity Committee for board governance. Sunir is also currently an Operating Partner at Atlantic Bridge Capital, a transatlantic venture capital firm in Silicon Valley, with over $1.5B in assets under management. Sunir is an advisor and board member to industry defining companies such as Vectra and Stratio, as well as having led investments in companies with innovative technology such as Devo, helping them develop and disrupt legacy markets. Sunir was the CEO of UBmatrix the creator of eXtensible Business Reporting Language (XBRL), now the standard for business information exchange. The standard has revolutionized the regulatory reporting of financial information and risk globally. UBmatrix, the leading software company in this market was acquired by R.R. Donnelley (NASDAQ:RRD). Sunir was a founder of Cassatt, an early cloud computing pioneer, which fueled the emergence of SaaS and was acquired by Computer Associates. Sunir was also co-founder and CEO of E-Stamp. He is credited with inventing the market and technology for Internet postage and payment, leading E-Stamp Corporation to a successful IPO. In his career, Sunir has held senior management positions at Oracle, Microsoft and at Novell in Silicon Valley, Seattle, Paris, Frankfurt and London. He also has had various engineering roles at the European Space Agency and Honeywell. Sunir holds a BS Honors Degree in Physics from the University of Birmingham, and an MS in Computer Systems from the Cranfield Institute of Technology, both in the UK, and resides in Silicon Valley, California.
  • David Silverman
    Co-Managing General Partner
    David is the Co-Managing General Partner at Crosslink. He joined the firm in 2011 and focuses on venture investments in software, financial technologies and digital media.
  • Scott Gunther
    General Partner, IAG Firemark Ventures
    Corporate Venture Capitalist & Start-Up enthusiast, who partner with business leaders to help them identify and understand strategic opportunities, then help them deliver transformation to achieve customer growth. Leading Firemark Ventures, the $75m corporate venture capital fund for IAG, Australia’s largest general insurance company. Responsible for the development of opportunities between IAG and the startup companies IAG invests in.

Get to Know All of Us


Our Awards


Top 25 Machine Learning Startup to Watch

Chicago Inno

Startups to Watch

Built in CHI

50 Startups to Watch

Chicago Inno

2020 Inno on Fire

Aragon Research
Aragon Research

Hot VendorTM in Computer Vision, 2021

2021 AI FInTech 100 Award

2021 AI FinTech100 Award

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